Project Overview
The University of Virginia’s Darden School of Business launched a fundraising campaign coined ‘Powered by Purpose’. This campaign aims to raise money for the Darden community through faculty, scholarship and campus maintenance support. There were a number of video and social assets surrounding the campaign, which all pushed to the newly created website.
The goal was to create a modern, intuitive web experience that balanced the campaign’s design aesthetic with the overall UVA Darden branding. The process began with stakeholder interviews to determine the type of content needed across the website. I was personally responsible for the site structure, wireframes, and overall design of the website. I created page layouts and a number of modules that were used to produce each page within the user experience.
