Project Overview
Trex® is the leading luxury brand for composite decking across the United States and throughout Europe. The company offers 22 decking colors across a number of different collections. Each color has a dedicated ‘story’ that has evolved over the years.
The goal was to create a video template that would be used to produce a series of 22 videos emphasizing aspects of each color story. I was personally responsible for the creation of the video campaign including initial ideation, storyboard development and the animation of all elements within the video template. I then utilized this template to create 22 individual color story videos to visually emulate each decking color.
