Project Overview
OPERA America is a national information hub for the creation, presentation, and enjoyment of opera. A number of different opera companies, educational institutions, and individuals utilize this website to read current events, seek upcoming performances across the country and engage with the opera community. OPERA America’s previous website created numerous user pain points and did not convey the company’s modern approach to a classic art form.
The goal was to redesign the website to better align with OPERA America’s ethos while optimizing the user experience to accommodate a plethora of different audiences. I worked closely with the client team to restructure the site map and create a new design aesthetic. I created various tools and filtering systems to increase accessibility and optimize the flow of user engagement. Lastly, I partnered with the development team to oversee the implementation of the approved designs.
