Project Overview
Ashton Woods is a luxury home builder set on producing design-forward homes in communities across the country. The company allows the customer to build a fully customized home or select from designer-curated collections to create their dream oasis. Ashton Woods recently rebranded to better emphasize their human-centered design approach.
The goal was to integrate this new brand platform into the existing user experience, and create a customized quiz to help consumers determine which design collection best fits their vision. To begin the process, I performed a content audit of the current website to determine possible user pain points and optimization opportunities. I was personally responsible for designing key web pages and producing a new UI kit for the client’s development team to implement across the full website. Lastly, I designed and managed the development of the new quiz experience.
